LinkedIn Lead Generation

Jump Start Your Digital Marketing

Essential Downloads

Get yourself in the mindset of a lead generation machine!

What is lead generation (8:47)
Define your lead generation goals (3:15)
Defining your buyer personas (12:10)
Defining your sales funnel (14:29)
Qualifying and scoring a lead (9:40)
Unique Value Propositions (7:40)
Getting motivated and knowing your limits (16:50)

Attract, capture and convert from your website

Generating leads through your website (15:50)
Information architecture (4:50)
Planning your website structure with a sitemap (9:16)
The anatomy of a lead generation homepage (11:53)
How to write lead generating website copy (8:15)
Data capture through web forms (10:37)
Website Call To Actions: Introduction (5:24)
Website Call To Actions: Contact Us (4:10)
Website Call To Actions: Gated Digital Asset (6:02)
Website Call To Actions: Live Chat (6:38)
Website Call To Actions: Free Tools (3:49)
Website Call To Actions: Subscriptions and Registration (4:02)
Website Call To Actions: Competitions (5:04)
Using your blog for lead generation (4:38)

Use Google, Bing and Yahoo to attract prospects with search engine optimisation

Introduction to SEO (19:52)
SEO Terminology
Questions Google will ask you (9:22)
Keyword Research (18:53)
Content is King (5:47)
On-page Optimisation (15:31)
Link Building (10:44)

How to wipe the floor with your competition using content marketing

Introduction to content marketing (6:23)
Types of content you can create (5:19)
Building trust relationships with prospects (5:03)
The right content at the right time (12:58)
Content creation and frequency plan (11:27)
Content distribution plan (8:17)
Content Calls to Action (6:29)
Interact and respond (5:00)
Analyse content performance (14:49)
Reduce, Recycle and Repurpose your content (8:44)
Bonus: Solving writers block
Bonus: Easily make your content more exciting

How to use landing pages to ask the simple question, do you want it or not?

Introduction to Landing Pages (11:04)
Anatomy of a Landing Page (11:44)
Coordinating marketing messages (4:54)
Lead capture web forms (6:59)
Copywriting for Landing pages (7:29)
Optimising and testing landing pages (6:21)
Examples of landing pages (7:18)

Generate high quality leads through social media with step-by-step checklists

Introduction to social media lead generation (5:18)
Social Trust and Mindset (8:27)
Facebook Lead Generation (13:33)
Twitter Lead Generation (13:12)
LinkedIn Lead Generation (14:44)
Pinterest Lead Generation (9:09)
YouTube Lead Generation (5:23)
Instagram Lead Generation (5:23)
Google + Lead Generation (4:22)

How to nurture prospects to clients quickly and easily with email marketing

Introduction to email marketing (9:01)
Types of marketing emails (5:31)
Email personalization (3:43)
Writing subject lines that matter (8:19)
Creating killer email content (10:27)
Email layout and design best practice (9:38)
Grow your mailing list (7:15)
Segmenting your subscribers (5:31)
Drip feed email campaigns (5:29)
Send Frequency (4:58)
Email marketing metrics (8:25)

*** BONUS CONTENT - Expert Interviews ***

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