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Jump Start Your Digital Marketing
Jump Start Your Digital Marketing
Welcome to Jump Start Your Digital Marketing (1:55)
Join the Jump Start Facebook Group
Resources, Software and Tools
Essential Downloads
28 Day Course Completion Plan
Jump Start Digital Marketing Workbook
Other Course Materials
Get yourself in the mindset of a lead generation machine!
What is lead generation (8:47)
Define your lead generation goals (3:15)
Defining your buyer personas (12:10)
Defining your sales funnel (14:29)
Qualifying and scoring a lead (9:40)
Unique Value Propositions (7:40)
Getting motivated and knowing your limits (16:50)
Attract, capture and convert from your website
Generating leads through your website (15:50)
Information architecture (4:50)
Planning your website structure with a sitemap (9:16)
The anatomy of a lead generation homepage (11:53)
How to write lead generating website copy (8:15)
Data capture through web forms (10:37)
Website Call To Actions: Introduction (5:24)
Website Call To Actions: Contact Us (4:10)
Website Call To Actions: Gated Digital Asset (6:02)
Website Call To Actions: Live Chat (6:38)
Website Call To Actions: Free Tools (3:49)
Website Call To Actions: Subscriptions and Registration (4:02)
Website Call To Actions: Competitions (5:04)
Using your blog for lead generation (4:38)
Use Google, Bing and Yahoo to attract prospects with search engine optimisation
Introduction to SEO (19:52)
SEO Terminology
Questions Google will ask you (9:22)
Keyword Research (18:53)
Content is King (5:47)
On-page Optimisation (15:31)
Link Building (10:44)
How to wipe the floor with your competition using content marketing
Introduction to content marketing (6:23)
Types of content you can create (5:19)
Building trust relationships with prospects (5:03)
The right content at the right time (12:58)
Content creation and frequency plan (11:27)
Content distribution plan (8:17)
Content Calls to Action (6:29)
Interact and respond (5:00)
Analyse content performance (14:49)
Reduce, Recycle and Repurpose your content (8:44)
Bonus: Solving writers block
Bonus: Easily make your content more exciting
How to use landing pages to ask the simple question, do you want it or not?
Introduction to Landing Pages (11:04)
Anatomy of a Landing Page (11:44)
Coordinating marketing messages (4:54)
Lead capture web forms (6:59)
Copywriting for Landing pages (7:29)
Optimising and testing landing pages (6:21)
Examples of landing pages (7:18)
Generate high quality leads through social media with step-by-step checklists
Introduction to social media lead generation (5:18)
Social Trust and Mindset (8:27)
Facebook Lead Generation (13:33)
Twitter Lead Generation (13:12)
LinkedIn Lead Generation (14:44)
Pinterest Lead Generation (9:09)
YouTube Lead Generation (5:23)
Instagram Lead Generation (5:23)
Google + Lead Generation (4:22)
How to nurture prospects to clients quickly and easily with email marketing
Introduction to email marketing (9:01)
Types of marketing emails (5:31)
Email personalization (3:43)
Writing subject lines that matter (8:19)
Creating killer email content (10:27)
Email layout and design best practice (9:38)
Grow your mailing list (7:15)
Segmenting your subscribers (5:31)
Drip feed email campaigns (5:29)
Send Frequency (4:58)
Email marketing metrics (8:25)
*** BONUS CONTENT - Expert Interviews ***
Bonus 1: Expert Interview with Neil Patel
Bonus 2: Expert Interview with Oli Gardner
Bonus 3: Expert Interview with Joe Pulizzi
Congratulations - You’ve complete the course!
Congratulations - You’ve jump started your digital marketing :) (2:44)
LinkedIn Lead Generation
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